Monday, November 4, 2013

Light Bulb Baking by @lightbulbbaking

Today I'm taking a moment to share a book about something that I imagine many of us can remember as an iconic part of our childhood.. The Easy-Bake Oven!

This first definitive retrospective of the Easy Bake® Oven celebrates its journey from children's toy to pop culture icon and inductee to The National Toy Hall of Fame. The book explores the innovation, history, economics, commerce, advertising, and marketing behind the toy’s 50 year history. This book is a must read for vintage toy collectors, nostalgia buffs, foodies, and anyone who has ever peered through the oven's watch it bake window, eagerly anticipating the moment they will be able to serve and enjoy their very own culinary concoction.

Purchase it on Amazon

About the Author:

Todd Coopee is a writer, award-winning business owner, toy historian, and pop-culture enthusiast. His affinity for nostalgia, vintage toys, and baking fed his passion for the Easy-Bake Oven, which led to his 2013 retrospective, Light Bulb Baking: A History of the Easy-Bake® Oven. Todd lives in Ottawa, Ontario and has been known to bake tiny treats for his friends and family.